Great night in Vancouver at the Real Estate Action Group connecting with like-minded investors and diving deep into real estate investing and joint ventures.

Always valuable to step out, learn from others doing deals at a high level, and bring those strategies back to better serve my clients and partners.

The opportunities in today’s market are real—you just need the right knowledge and the right people around you.

#RealEstateInvesting #JointVentures #SouthSurreyRealEstate #investormindset

Joel Ross Personal Real Estate Corporation
Remax Colonial Pacific Realty
15414 24 Ave Surrey

4 - 127 172 Street, South Surrey

This one feels especially rewarding. In a market like we’re in right now—where buyers are cautious, conditions are common, and every showing truly matters—it takes more than just putting a home on the MLS to get the job done. It takes strategy, persistence, and a willingness to adapt.

From pricing discussions, to positioning the home properly, to navigating feedback and negotiations… this was a true team effort with my clients. And in the end, we brought it all together with a strong result.

Moments like this are exactly why I love what I do. Helping great people move forward into their next chapter—especially when the path isn’t easy—is incredibly fulfilling.

If you’re wondering what your home might be worth in today’s market, or how to position it for success, I’m always here to help.

Joel Ross PREC
RE/MAX Colonial Pacific Realty

Tucked between Crescent Beach and White Rock, Ocean Park offers a lifestyle that’s hard to replicate anywhere else in the Lower Mainland. It’s not just a neighbourhood—it’s a community where people know each other, take pride in their homes, and truly enjoy where they live.

One of the biggest draws is the village feel. Around Ocean Park Village, you’ll find charming cafes, local shops, and everyday essentials—all within walking distance. It’s the kind of place where grabbing a coffee turns into a conversation with a neighbour.

Nature is woven into daily life here. From the ocean views along Crescent Beach to the peaceful forest trails at Kwomais Point Park, Ocean Park offers a balance of coastal beauty and quiet retreat. Whether it’s a morning walk, an evening sunset, or time with family outdoors, the lifestyle is second to none.

Families are especially drawn to the area for its top-rated schools, safe streets, and strong sense of community. It’s a place where kids can ride their bikes, neighbours look out for one another, and homeowners tend to stay long-term—always a sign of a truly special neighbourhood.

From a real estate perspective, Ocean Park continues to stand out for its stability and long-term value. Limited inventory, high demand, and a unique lifestyle offering make it one of the most desirable places to own property in South Surrey.

Simply put—Ocean Park isn’t just a place to live. It’s a place to belong.

Joel Ross PREC - The Ocean Park Realtor

Remax Colonial Pacific Realty

Charming character home in the heart of Ocean Park Village! Just steps from the ocean and the shops, cafés, and amenities of Ocean Park, this well-located 2 story 1994 sf home offers an unbeatable coastal lifestyle. Featuring 4 bedrooms, 2 bathrooms, and three generous living spaces, there’s room for the whole family to live, work, and play. The sunny south-facing backyard is a true highlight, complete with a striking mature palm tree—perfect for outdoor entertaining or playing in the backyard. Needs work, but is an excellent opportunity to enter one of South Surrey’s most sought-after neighbourhoods, with schools, parks, and beaches all at your doorstep.

Joel Ross PREC - The Ocean Park Realtor
Remax Colonial Pacific Realty

Welcome to The Crescent II, a beautifully updated 2278 sf rancher w loft located within this sought-after 55+ community. This residence offers a rare sense of seclusion with a backyard that enjoys lush landscaping, excellent privacy, and sunshine. Highlights include a main-level primary bedroom, two spacious upper bedrooms, and a loft area. Vaulted ceilings enhance the sense of openness, while updated appliances, countertops, lighting and a long list of thoughtful UPDATES that contribute to both comfort and style. Set in a park-like environment with walking trails outside your door, yet close to hwy access and shopping. A rare opportunity to own a private retreat in an exceptional community. This home is perfect for downsizers who want to feel like they are living in a detached home!

Joel Ross PREC 
Remax Colonial Pacific Realty

$898,000
4 127 172 St, South Surrey

Welcome to The Eagles! Spacious duplex-style end unit on the south side offers 4 bedrooms, 4 bathrooms flooded with natural light, and a side-by-side double garage. Main floor boasts open-concept living with large gourmet kitchen that includes oversized island, built-in bar, premium finishes, and ample storage that flows into a bright living room. 1 exterior deck and 1 covered deck extend your living space outdoors for BBQs and lounging all-year round! Top floor includes a large master and ensuite, 2 more generous bedrooms and a full bath. Entry level features a versatile 4th bedroom/office with ensuite, and laundry. Private outside spaces with views and street parking. Walk to schools, parks, golf, beach. Minutes to Hwy 99 and U.S. border.

Joel Ross PREC
Remax Colonial Pacific Realty

If you’re thinking about selling your home in Ocean Park, there’s one mistake I’m seeing repeatedly—and it’s costing sellers time, momentum, and ultimately, money.

Overpricing your home at the start.

It might feel like a smart move. Many sellers think, “Let’s price high and leave room to negotiate.” But in today’s market, that strategy is doing the opposite of what sellers intend.

Buyers Are More Informed Than Ever

Today’s buyers have access to more information than ever before. They’re watching new listings daily, tracking comparable sales, and understanding pricing trends in real time.

When a home is priced above market value, buyers don’t see it as a negotiable opportunity—they see it as overpriced.

And instead of engaging, they simply move on to the next property.

The First 7–10 Days Matter Most

The moment your home hits the market is when it gets the most exposure.

This is when:

• New listing alerts are sent out

• Agents are actively reviewing inventory

• Serious buyers are ready to act

If your home is priced correctly, you create urgency and attract strong interest.

If it’s overpriced, you risk missing that critical window—and once it’s gone, it’s very difficult to recreate.

The Risk of Becoming a Stale Listing

When a property sits on the market longer than expected, buyers begin to question it.

They start wondering:

• Why hasn’t it sold?

• Is something wrong with the home?

Even if the property is in great condition, perception shifts. The listing begins to feel “stale,” and buyers become less willing to act quickly or pay a premium.

Chasing the Market Down

In a balanced or shifting market like we’re seeing in Ocean Park and South Surrey, overpricing often leads to a frustrating cycle.

You list high, hoping to test the market. Showings are strong at first, but without offers, activity slows. Price reductions follow, but by then, buyers are already watching and waiting.

Instead of creating competition, you end up chasing the market downward—and often accept less than you would have if you had priced correctly from the beginning.

The Strategy That’s Working Right Now

The sellers seeing the best results today are taking a different approach.

They are pricing their homes at—or slightly below—current market value.

This strategy:

• Attracts more qualified buyers

• Increases showing activity

• Creates a sense of urgency

• Positions the home as a strong opportunity

In many cases, this leads to stronger offers and better overall outcomes.

Final Thoughts

In today’s Ocean Park market, pricing is not just a number—it’s your most important marketing decision.

You only get one chance to make a strong first impression. If your home is priced correctly, you maximize exposure, interest, and competition.

If it’s overpriced, you risk losing all three.

If you’re considering selling and want a clear, data-driven understanding of what your home could sell for in today’s market, I’d be happy to help.

Joel Ross, PREC - The Ocean Park Realtor

Remax Colonial Pacific Realty